OSHADI, TAMIL NADU, INDIA
ARTISAN SKILL: REGENERATIVE COTTON FARMING
EMPLOYEES: 100+
The Oshadi Collective, in the rural village of Kanjikoil in Tamil Nadu, India works directly with artisans and farmers from the local village to make regenerative cotton.
THE INITIATIVE
Oshadi, pronounced aw-sha-dhi, means ‘essence of nature’ or ‘healing plant’ in Sanskrit. Based in the village of Kanjikoil in Tamil Nadu, India, Oshadi is on a journey to bring ancient Indian agricultural practices into a contemporary fashion context. At the heart of their work lies their own 50-acre cotton farm, where they work with local farmers to grow the fibre using these naturally regenerative methods. The fibres are then harvested ready to be ginned, spun, dyed, woven, whilst any waste is used to make recycled cotton.
What is regenerative farming?
Regenerative farming works with the soil, replacing nutrients and replenishing its health, in turn boosting its ability to draw down carbon from the atmosphere, restoring natural ecosystems and boosting biodiversity. It’s a holistic, multifaceted approach to agriculture.
OUR CONNECTION
Beulah supports the collective through placing orders of regenerative cotton, which have been incorporated into a cotton & peace silk, found in our Dorothy Geo Dress & Lillian Blouse. Everyone in the supply chain has been paid a living wage, from farm to finished garment.
we have provided
66,297
HOURS OF EMPLOYMENT
For vulnerable and trafficked women. Our aim is to enable them to live in freedom
OUR MISSION
We're creating a sustainable, commercial, and creative vehicle that will provide an alternative livelihood to these women. We do this by providing meaningful employment to women who craft our products, and we also donate 10% of our profits to charitable causes.